Social Business

Social Business Expo, sponsored by IBM, is a brand new development at Unified Communications Expo and all the leading industry lights will be there.

More and more businesses are dipping their toes into social networking as the battle for customer attention hots up. Heralded as one of the most cost-effective and simple ways to connect with customers, making your business more social can reap huge rewards. It can also be a risky strategy if you open up channels without understanding the pitfalls.

At Social Business Expo, you'll discover:
- The most effective ways to reach and communicate with customers - wherever they are
- How to use social business tools to make your workplace more collaborative and faster-to-market
- How to cut through the noise and understand what online conversations mean and how you can use them to inform your business strategies
- How to mitigate risk

 IBM's award winning, Luis Suarez, and pioneer of the 'no-email' office will present a keynote speech entitled "Thinking Outside the Inbox ... There is no WE in Email."
For the last four years, Luis has successfully worked for technology giant IBM with no corporate email address and instead using internal and external social networking tools to collaborate, communicate and share his knowledge.
Luis' keynote will explore how he started with this ground-breaking approach, how he continues to work today, and what this evolution of open knowledge sharing and collaboration has meant - not only for himself - but for his colleagues and the entire organisation.