Taking this 15-minute test could help you boost productivity by 20%

Tuesday 16 May 2017

Douglas Grierson, Vodafone’s Head of London, Regional Business, explains why SMEs are missing out on productivity-enhancing ICT – and suggests a simple self-assessment tool managers can use to help unlock growth.

We all want to get more out of the resources we’ve got. If you’re keen to boost business productivity, but you’re unsure where to start, you’re not alone. Adopting the right information communications technology (ICT), when combined with improved managerial practices, can lift productivity by as much as 20%, according to a report by the London School of Economics (LSE). But many SMEs miss the opportunity to capitalise on digital communications. Here’s why.

Three-quarters of managers – especially in SMEs – are not aware of the ICT tools that promote productivity, according to the LSE study. Even when managers do know about their digital options, more than two-thirds aren’t sure whom to turn to for assistance, the LSE found. Most managers believe they need to recruit expensive consultants or hire an IT manager, but smaller firms may not be able to afford additional staff. As a result, these SMEs are missing out on the productivity-enhancing potential of ICT.

At Vodafone UK, we are working to make ICT adoption easier for UK companies. Whilst we recognise that each business is unique and has different needs, we believe the task of assessing performance and identifying areas to improve should be as simple as possible. So we created the Vodafone Ready Business Indicator, an easy-to-use online diagnostic that helps you evaluate how well your business is performing across four pillars: connecting with customers, connecting with your staff, operating your business and planning for the future.

Based on your answers, we'll send you a personalised report that includes your Ready Business score and benchmarks your business against other companies in your sector. It also recommends a range of digital solutions and services tailored to your responses.

We recently commissioned the LSE to examine UK productivity and identify steps that firms and public sector organisations can take to unlock growth. What the LSE found, published in their report “The Power of Productivity”, is reassuring: wherever your company is located, the three keys to improving productivity are within reach. To hear more about these keys, and the steps you can take to boost productivity at your business, join me at UC Expo. I look forward to a productive discussion!

For more information about Vodafone’s unified communications solutions, please visit: https://www.vodafone.co.uk/business/solutions/integrated-solutions/index.htm

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