Videoconferencing and calling used to be the preserve of multinational or cash-rich companies that could afford to invest in bespoke, desktop-based systems. These systems still define IT excellence at the high end, but they've been joined by a broad variety of cloud-based video tools and applications, which make video and web-conferencing affordable to every type of buyer, both on the desktop and on the move.

Like cloud computing services in general, video is a great leveller for small and medium-sized organisations, collapsing distance, slashing travel costs and time, and making truly global collaboration and real-time communications into realistic options for even the smallest business that has international customers, partners, or investors.

Free or low-cost video functions now exist in a broad range of tools and applications, with Microsoft Lync now rebranded as Skype for Business, and video options available in many cloud-based and mobile platforms, suites and tools.

Enterprise-scale web-conferencing is constantly evolving too, away from static presentations and towards fully functioned, interactive rich-media experiences that allow users to collaborate in real time, sharing documents and other resources.

Explore the latest tools, hardware, applications and platforms with our expert panels, breakout sessions, seminars and demos at UC EXPO

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