Social Business
Cost: Used correctly, social media can be highly efficient, extremly inexpensive channel to reach customers.
Relationship marketing: Once organisations get left behind, they can soon be forgotten. Social media CRMs allows for reconnection with your audience.
Collaboration: marketing and innovation to empower employees and your customers.
Having a Facebook page and setting up a Twitter account for your company does not make you a Social Business! These are simply manifestations of a culture that embraces and promotes a spirit of collaboration and community throughout the entire employee, customer, supplier and partner eco system.
And you can’t develop a comprehensive Unified Communications strategy without monitoring, analyzing and responding to social media interactions.
What are the advantages of a Social Business?
- An organization that is deeply engaged both internally and externally will collaborate in more productive, efficient ways.
- When access to information, experts and assets is enabled, every action is aligned to drive business results.
- Emerging opportunities can be better anticipated and addressed with information and
Visit the experts in Social Business and learn how to empower your employees, communicate with your customers and maximise your business potential.
All the key figures in Social Business will be here.
Meet representatives from leading organisations and learn about the products and services that are transforming the way we work.
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| Simon Vaughan |
| IBM Champion for Collaboration solutions and Deputy IT Director at Cardiff University. |
| At Cardiff University, Simon is responsible for stakeholder management, requirements management and commissioning programmes of work to meet the needs of the University.He has presented at a number of international conferences on the use of IBM technology to solve business issue including IBM |
A focal point of IBM’s Social Business Expo will be “The Collaboration Diner” run by one of its key partners, Collaboration Matters. See how you can participate in a modern day twist on Edward Hopper's "Nighthawks".
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Jamie Smith, Director of Systems & Policy Development at Birmingham Metropolitan College |
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Alan Pelz-Sharpe, Principal, Real Story Group Graham Oakes, Independent consultant |
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Alan Pelz-Sharpe, Principal, Real Story Group Richard Edwards, Principle Analyst, Ovum |
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Mark Calleran, Head of IT / CIO, Salvation Army |
ALL NEW TO 2012
Social Speak – The UK’s first event allowing you to engage with speakers before the event to tailor the content to your needs
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