TigerSpike designed and built an entire MMS Broadcast and messaging platform (powered by Phoenix*) for Vodafone Australia, launched in 2008. The objective was to create a platform that would allow Vodafone to communicate to staff and customers. For staff the core objectives were to improve employee engagement and provide a method for instant company communication. Up-to 600,000 per day are now being sent out, with close to one billion messages having been sent in total.
TigerSpike host, manage and support the platform and manage the creative execution of the MMS campaigns. We also run quarterly Innovation Lab workshops that help acquaint the Vodafone Australia team with knowledge of its platform.
An example of a campaign that was used to improve employee engagement is below:
TigerSpike designed a user-generated content campaign; an integrated mobile, flash-based website and MMS competition. Users sent MMS self-portraits to the Vodafone shortcode for the campaign, which were then uploaded to the Vodafone website. After logging on, the user was able to crop his/her image and apply the face to one of four festive character templates. This classy photo could then be downloaded to their mobile handset and sent off for the joy of holiday cheer. TigerSpike handled the full strategy, concept development, design, development and implementation of the campaign
* Phoenix is TigerSpike's proprietary award-winning, carrier grade Service Delivery Platform.
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