Samantha Magee

Samantha Magee

Company: Rhetorik

Job Title: Director of Data Acquisition and Research

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Samantha Magee is Data Protection Officer, and Director of Data Acquisition & Research for Rhetorik, a B2B marketing and technology data supplier. Originally from Milan, Samantha has 20 years’ experience in research, collating and disseminating business technology data.  In that time, working and implementing a range of data protection practices and regimes. She has managed research teams across Europe and internationally and completed research programs including the creation of proprietary EMEA, Russian, MENA and Eastern European technology databases.

Samantha Magee Seminars

  • Who’s afraid of GDPR: the application of Legitimate Interest in B2B marketing Wed 16th May 15:40 - 16:10

    Who’s afraid of GDPR: the application of Legitimate Interest in B2B marketing

    Data privacy and processing of Personal Data is fundamental to the B2B Direct Marketing industry and the core principles of proportionality and consent set by GDPR are not new, having first been introduced in EU Directive 1995.

    With 20 years of data compliance experience, Rhetorik’s B2B technology data Research Director and DPO will highlight key steps, considerations and processes to successfully evolve policies to comply with GDPR, using Rhetorik as an example.

    Specifically, the seminar will show how a well-executed Legitimate Interest Assessment and policy will be key to successful and compliant B2B direct marketing campaigns. 


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    Time / Place

    Wed 16th May 15:40 to 16:10

    Networks, Analytics & Security