Networks, Analytics & Security Theatre

Wed 16th May 15:40 to 16:10

Who’s afraid of GDPR: the application of Legitimate Interest in B2B marketing

Data privacy and processing of Personal Data is fundamental to the B2B Direct Marketing industry and the core principles of proportionality and consent set by GDPR are not new, having first been introduced in EU Directive 1995.

With 20 years of data compliance experience, Rhetorik’s B2B technology data Research Director and DPO will highlight key steps, considerations and processes to successfully evolve policies to comply with GDPR, using Rhetorik as an example.

Specifically, the seminar will show how a well-executed Legitimate Interest Assessment and policy will be key to successful and compliant B2B direct marketing campaigns. 

What you will take away from this session

  • New Rules still enable successful B2B Direct Marketing
  • Legitimate Interest as key criteria
  • Tips for B2B compliance from a DPO perspective
  • What Personal Data should we keep for B2B Marketing (data minimalization)


Photo Speaker Name Profile
Samantha Magee Samantha Magee View Profile