15-16 May 2019 | ExCeL London
What a Successful Digital Workplace is Like
Author: Jit Reddy, Director Unified Communications APAC
Within the span of a decade, the smartphone, followed by smart communications, has become so pervasive in the modern social fabric that it has become common wisdom that the traditional workspace needs a digital overhaul. Trends driven by the cloud and social communities, which gave rise to working styles that are increasingly agile and flexible, have even led to the ideation of the bleisure concept.
As its name suggests (the portmanteau of business and leisure), the bleisure concept recognises the diminishing boundaries between work and personal inclinations, inspiring designers to create spaces like serendipity corners and chance-encounter corridors, aimed at sparking novel ideas. Modern workspaces are poised to be melting pots of creativity by enhancing interaction and collaboration.
A successful digital workplace is an organic entity involving regular planning and evaluation, to ensure the organisation truly benefits from Unified Communications.
Digital communications technologies have emerged to be the centrepiece of the modern workplace infrastructure, sporting the banner of enabling Unified Communications at work. Thinking with both feet on the ground, the ultimate utility of Unified Communications really is to improve the bottom line of businesses. How does digitisation contribute? By removing unnecessary barriers of the collaboration process to the largest extent, thereby driving revenue generation and streamlining various business operations.
International dealings used to be an exclusive domain of sizeable multinationals. However, following successful globalisation, small and medium enterprises have sprung to the forefront and have in fact become a dominant force in the global business scene. The world has literally become the oyster for all businesses big and small. No doubt this is an exhilarating prospect for any enterprising salesperson, it also implies that a successful salesperson is global in outlook yet local in servicing, paying extra attention to the clients’ cultural backgrounds.
The world used to be at our fingertips, but we now take it for granted that the world is just a touch or swipe away now. We are spoilt for choice when it comes to communication hardware and software, but the real question is about implementing the right communications tools for each individual situation.
‘I truly believe and have reiterated that a great digital workspace for an organisation is not about the technology, but how unified the people are with their internal communication.’ Jit Reddy, Director Unified Communications APAC.
I truly believe and have reiterated that a great digital workspace for an organisation is not about the technology, but how unified the people are with their internal communication. Admittedly, the first step to Unified Communications still depends on the technology, although it has to focus on establishing a communications platform which is easy to use and intuitive. The next step revolves around the concept of seamless communications, and I do not mean a platform which synchronises various devices. Rather, I refer to end-to-end seamless communications within an organisation.
To illustrate within our context, any successful sales effort is premised on seamless communication between the sales force and the support team. Excellent communications technologies are up for grabs for all business organisations, so, the focus should be on how the sales force and support team could synergistically communicate through the platform.
As such, it is imperative for the organisation’s technology provider to understand the specific business needs of the organisation before jumping the gun to offer various solutions. To facilitate the implementation of relevant solutions, I believe in the long-term engagement between the technology provider and the organisation. With business needs changing rapidly, the technology provider’s presence would prove to be instrumental to help the organisation adjust their communications platform accordingly.
Through prudent implementation, an organisation can realistically expect better responses and resource allotment to challenges, technological requirements, employee adoption etc. In short, Unified Communications will prove to be a worthwhile investment, when properly designed and rolled out with continual care.
To explore more about what a digital workspace should look like, why not Register Free here for UC EXPO 2019?